"How to increase traffic to your Web site without
spending advertising dollars."
--By Frederick Marckini,
Response Direct, Inc.
There's a pervasive myth among Web site managers that
submitting your Web site to hundreds of search engines will instantly result in thousands
of new visitors. Submitting certainly is an essential first step. However, a new product
by FirstPlace Software called WebPosition Analyzer offers proof that submitting
alone is not enough.
When someone queries a search engine for a keyword related to your site's products or
services, does your page appear in the top 10 matches or does your competition?
If you're listed but not within the first two or three pages of results, you lose, no
matter how many engines you submitted your site to.
There are two obstacles to solving this problem. First you have to know the techniques
that will move you into a top 10 position. Then, once you learn how to achieve a top 10
search position, you have to monitor your progress - a crucial step, and it takes hours to
do right. Some people reported that they would spend upwards of 30 hours a week checking
their search positions.
WebPosition is the first software product to analyze, to track, and to help you improve
all your Internet search positions. WebPosition makes monitoring and improving your search
positions quick and easy. In just minutes a site manager can know where their Web site
ranks in the 10 most important search engines for as many keywords as they care to check -
and even where their competition ranks.
A top 10 ranking in a major search engine like Yahoo!, Lycos, or AltaVista will often
generate more targeted traffic than an expensive banner advertising campaign - and, a good
search engine position is free, anyone can do it.
When you consider that over 85% of the search engine traffic to most Web sites results
from about 8 to 10 major search engines, you should prepare your server for a considerable
increase in traffic after achieving just a few top 10 search positions.